Mark ChevertonHow to grow your way to enterprise sellingUnderstanding the difference between products, solutions, and enterprise solutions is critical to tierd business models.Jan 27, 2023Jan 27, 2023
Mark ChevertoninIngeniously SimpleIt’s DevOps all the way downOne of the more memorable phrases of the DevOps movement is Amazon CTO Werner Vogel’s 2006 statement: ‘You build it, you run it’. As…Aug 12, 2021Aug 12, 2021
Mark ChevertoninIngeniously SimpleDesigning an engineering distribution model to fit your go-to-marketWhile many may proclaim that there’s one true way to distribute modern software, the reality is there is no single distribution model that…Mar 10, 2021Mar 10, 2021
Mark ChevertoninIngeniously SimpleCall to action for CIOs and CTOs — use your laptop refresh #laptopsforkidsEvery year businesses across the UK refresh huge numbers of laptops for their employees. I’m calling on CIOs and CTOs across those…Jan 11, 20211Jan 11, 20211
Mark ChevertoninIngeniously SimpleDesigning an ingeniously simple businessIn my formative years as a CTO, back when Basecamp was called 37 signals, I was hugely influenced by their 2006 book Getting Real which…Dec 2, 2020Dec 2, 2020
Mark ChevertoninIngeniously SimpleThe interconnectedness of communications, architecture, and organisational designCEO of Amazon, Jeff Bezos famously once stood up to the suggestion that employees should communicate more with his retort “No…Oct 6, 2020Oct 6, 2020
Mark ChevertoninIngeniously SimpleThe four stages of the product lifecycleAll product engineering is not the same.Oct 1, 2020Oct 1, 2020
