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Mark Cheverton
Mark Cheverton

232 Followers

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Jan 27

How to grow your way to enterprise selling

Crossposted from my personal blog at ecafe.org Software companies are strongly motivated to service as much of the market demand curve as possible, but in practice, it’s challenging to sell at volume to end-users with a product-led growth model, and at the same time sell to enterprises with an account-based…

Enterprise Software

7 min read

How to grow your way to enterprise selling
How to grow your way to enterprise selling
Enterprise Software

7 min read


Published in Ingeniously Simple

·Aug 12, 2021

It’s DevOps all the way down

One of the more memorable phrases of the DevOps movement is Amazon CTO Werner Vogel’s 2006 statement: ‘You build it, you run it’. As definitions of DevOps go, its clarity and measurability have made it foundational to DevOps transformations ever since. Like many DevOps principles it emphasises decentralisation and autonomy…

Software Engineering

3 min read

It’s DevOps all the way down
It’s DevOps all the way down
Software Engineering

3 min read


Published in Ingeniously Simple

·Mar 10, 2021

Designing an engineering distribution model to fit your go-to-market

While many may proclaim that there’s one true way to distribute modern software, the reality is there is no single distribution model that suits every need. You may decide to ship software appliances in VMs and containers, utilise mobile app stores, build multi-tenant SaaS, open source your product, or provide…

Software Engineering

4 min read

Designing an engineering distribution model to fit your go-to-market
Designing an engineering distribution model to fit your go-to-market
Software Engineering

4 min read


Published in Ingeniously Simple

·Jan 11, 2021

Call to action for CIOs and CTOs — use your laptop refresh #laptopsforkids

Every year businesses across the UK refresh huge numbers of laptops for their employees. I’m calling on CIOs and CTOs across those businesses to take the following actions: 1. If you have any end-of-life laptops hanging around, clean them up and give them away to your local schools. 2. Take…

Laptopsforkids

1 min read

Call to action for CIOs and CTOs — use your laptop refresh #laptopsforkids
Call to action for CIOs and CTOs — use your laptop refresh #laptopsforkids
Laptopsforkids

1 min read


Published in Ingeniously Simple

·Dec 2, 2020

Designing an ingeniously simple business

In my formative years as a CTO, back when Basecamp was called 37 signals, I was hugely influenced by their 2006 book Getting Real which professed the then radical idea that the best products have a clear identity and concept of who they’re designed for, rather than the most voluminous…

Organisational Design

5 min read

Designing an ingeniously simple business
Designing an ingeniously simple business
Organisational Design

5 min read


Published in Ingeniously Simple

·Oct 6, 2020

The interconnectedness of communications, architecture, and organisational design

CEO of Amazon, Jeff Bezos famously once stood up to the suggestion that employees should communicate more with his retort “No, communication is terrible!”. I was reminded of this recently while reading the book Team Topologies which recommends that architectural and organisational designs should leverage the high-bandwidth communication that is…

Software Architecture

4 min read

The interconnectedness of communications, architecture, and organisational design
The interconnectedness of communications, architecture, and organisational design
Software Architecture

4 min read


Published in Ingeniously Simple

·Oct 1, 2020

The four stages of the product lifecycle

All product engineering is not the same. That may seem like a simple statement, but software engineering is often equated to churning out lines of code, and if that’s the case why does it matter whether that code is for a mature product like SQL Monitor or our latest innovation…

Innovation

4 min read

The four stages of the product lifecycle
The four stages of the product lifecycle
Innovation

4 min read

Mark Cheverton

Mark Cheverton

232 Followers

Geek, maker, artisan, astronomer, and entrepreneur.

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